Krysten Farrier
Brand & product designer by day, printmaker by night.
I'm a senior designer working across brand systems, digital experiences, websites, and platform implementation. Over the past 10+ years, my role has grown from traditional graphic design into work that sits somewhere between brand and product — shaping how things look, how they work, and how people actually use them.
A lot of the projects I'm drawn to start out a little messy: an outdated website, a growing brand without a scalable system, a platform that needs to work better for the people using it, or a workflow that has become harder than it needs to be. I like figuring out what's getting in the way, creating structure around it, and turning that into something that feels clear, useful, and intentional.
Design is more than the final screen.
I care about the visual side of design, but I'm just as interested in everything happening underneath it — page structure, content hierarchy, workflows, reusable systems, adoption, and the details that make something easier to maintain after launch.
That means my work often stretches beyond a traditional design handoff. I've built websites in WordPress, helped shape third-party platforms around real user needs, created scalable asset systems, tested experiences with franchise users, developed training and onboarding, and worked closely with developers, writers, vendors, and internal teams to carry projects from an early idea through launch.
I'm happiest when I can understand the bigger problem, get into the details, and stay involved long enough to see whether the solution actually works.
When I'm not designing digitally, I'm usually carving something.
Outside of my professional work, I'm a relief printmaker and the person behind Krissy's Press. I make linocuts, woodcuts, and occasionally carve directly into skateboard decks.
Printmaking is almost the opposite of digital design: it's slow, physical, imperfect, and sometimes completely unpredictable. That's a big part of why I love it. It gives me space to experiment, make mistakes, and let the process have a little more say in the final result.
Oddly enough, the two sides of my creative life have a lot in common. Both involve building systems, working through problems, paying attention to details, and figuring out when to stop overthinking and make the thing.
Brand and product work where design can bring clarity to something complex.
Whether that means shaping a digital experience, building a system that can grow, or helping a brand show up more consistently across the places people interact with it — if that sounds like something you're working on, I'd love to hear about it.